A story of craftsmanship
Crafted by masters of perfection.
Behind every jar is a family, a craft and four decades of care — the story of how Haddrell's became the gold standard of New Zealand mānuka honey.
Direct from the beekeepers
The Haddrell's way
Haddrell's are pioneers of the world's most precious mānuka honey. Since 1993, every drop has been harvested and honed to a superb standard of craftsmanship — and today, those standards remain.
The alchemy of passion & nature
A young family, a dream, 15 broken beehives and a passion for perfection. Day by day, hive after hive, one bee at a time, they revived and refined the art of producing the finest mānuka honey.
Sweet devotion
With unwavering dedication over decades, Haddrell's has cultivated, crafted and shared the best of New Zealand with the rest of the world. A single spoon carries a unique story worth savouring.
Guardians of our environmentBee health and sustainability held as an underlying principle since inception — protecting the bees that make the honey and the ecosystem around them.
Dedicated to our craftOwn queen bees reared for the healthiest possible hives and the best mānuka honey, through excellent, respectful beekeeping practice.
Vertical integrationFrom beehive to pot in an SQF & RMP accredited facility — every jar traceable and specialised in UMF™ mānuka honey, licence 1027.