Our Story

Good health is the foundation of a better life.

At Atlas International LLP, we believe that good health is the foundation of a better life. Our vision is to make the world's finest natural wellness products accessible to every Indian household, beginning with one of New Zealand's most treasured natural resources — authentic UMF™ certified Mānuka Honey.

To bring this vision to life, Atlas International LLP has partnered with Be Elite Ltd, New Zealand, as the exclusive distribution partner for Haddrell's of Cambridge Mānuka Honey across India. This partnership combines New Zealand's world-renowned expertise in premium Mānuka honey with Atlas International LLP's commitment to delivering trusted, high-quality products to the Indian market.

Our Commitment to Authenticity

Authenticity is at the heart of everything we do. Every jar of Haddrell's Mānuka Honey distributed by Atlas International LLP is genuine UMF™ certified Mānuka honey, independently tested to ensure it meets the highest international standards for quality, purity, and natural bioactive properties.

We are committed to providing products that consumers can trust with complete confidence. Every batch is carefully produced, rigorously quality tested, and sourced directly from New Zealand, ensuring that the Mānuka honey you receive is authentic, traceable, and true to its certified UMF™ rating. For us, trust is built on transparency, integrity, and an unwavering commitment to delivering only genuine premium Mānuka honey to the Indian market.

Our Vision

Our vision extends beyond distributing premium honey. We aspire to build a healthier India by encouraging the adoption of natural, science-backed wellness products that support everyday health and wellbeing. In today's fast-paced world, maintaining good health has never been more important — we believe nature provides powerful solutions, and authentic Mānuka honey is one of them.

Our goal is to educate consumers about the importance of choosing certified Mānuka honey over imitation products, helping families make informed decisions based on quality, authenticity, and scientific evidence. By making genuine UMF™ certified Mānuka honey more accessible across India, we hope to inspire healthier lifestyles, strengthen everyday immunity, and encourage preventive wellness through trusted natural nutrition.

A Partnership Built on Excellence

Haddrell's of Cambridge has earned international recognition for producing premium New Zealand Mānuka honey with uncompromising quality standards. Together with Be Elite Ltd, Atlas International LLP is proud to introduce this exceptional heritage to India through a reliable, professional, and customer-focused distribution network.

Every jar reflects the pristine landscapes of New Zealand, rigorous quality control, and a shared commitment to delivering products that consumers can trust with complete confidence.

Looking Ahead

Atlas International LLP is committed to becoming one of India's most trusted names in premium natural wellness products. As we continue to grow, our focus remains unchanged: to build lasting relationships with retailers, healthcare professionals, business partners, and consumers by consistently delivering authentic products, maintaining the highest ethical standards, and placing customer wellbeing at the centre of everything we do.

Because true wellness begins with trust, and trust begins with authenticity.

Raw mānuka honey, freshly drawn
Fresh-drawn, single harvest
Watch the film

Honey from a better place.

A short film from the New Zealand high country — the land, the bees and the people behind every jar of Haddrell's mānuka honey.